Case Studies

Latest Caffeine Facebook Watch Series "Steph vs. The Game" People's Choice Awards peshon howard pe'shon howard Steve Harvey
Case Study: How Ayanna Henderson Marketing Amplified Judge Steve Harvey Across Television & Digital Media

Case Study: How Ayanna Henderson Marketing Amplified Judge Steve Harvey Across Television & Digital Media

Case Study: How Ayanna Henderson Marketing Amplified Judge Steve Harvey Across Television & Digital Media

When ABC launched Judge Steve Harvey, they weren’t just releasing another courtroom show — they were releasing a cultural moment powered by one of ...

12/08/2025  —  Read

CASE STUDY: MileIQ — Driving Consistent Growth Through Strategic Social Media & AI-Optimized Content

CASE STUDY: MileIQ — Driving Consistent Growth Through Strategic Social Media & AI-Optimized Content

Client Overview MileIQ is a leading mileage-tracking app trusted by entrepreneurs, business owners, and enterprise teams across the country. With m...

12/08/2025  —  Read

Case Study: UCLA BLACK ALUMNI ASSOCIATION (UBAA) The Winston C. Doby Gala

Case Study: UCLA BLACK ALUMNI ASSOCIATION (UBAA) The Winston C. Doby Gala

Client Overview: UCLA Black Alumni Association (UBAA) is a prominent organization dedicated to empower UCLA African American Alumni, Students, Facu...

03/13/2024  —  Read

Case Study: Elevating NBA Player Pe'Shon Howard's Brand through Dynamic Sports Marketing

Case Study: Elevating NBA Player Pe'Shon Howard's Brand through Dynamic Sports Marketing

Case Study: Elevating Pe'Shon Howard's Brand through Dynamic Sports MarketingClient: Pe'Shon Howard, NBA G League basketball playerIndustry: Sports...

02/08/2024  —  Read

Case Study: Ayanna Henderson's Impact on Caffeine's Partner Marketing Strategy

Case Study: Ayanna Henderson's Impact on Caffeine's Partner Marketing Strategy

Company Overview:Caffeine is an innovative start-up in the live streaming and interactive entertainment industry. The company's platform connects c...

11/08/2023  —  Read

Case Study: Ayanna Henderson's Impact on E!'s People's Choice Awards Marketing

Case Study: Ayanna Henderson's Impact on E!'s People's Choice Awards Marketing

Case Study: Ayanna Henderson's Impact on E!'s People's Choice Awards MarketingClient: E! Network/People's Choice AwardsBackgroundE! Network, a subs...

10/19/2023  —  Read

Case Study: Facebook Watch Series "Steph vs. The Game"

Case Study: Facebook Watch Series "Steph vs. The Game"

Ayanna Henderson was entrusted with the pivotal role of leading social copy, voice and tone docs for the show and the Facebook fan page, copy for s...

08/30/2023  —  Read