OVERVIEW
Steve Harvey is one of the most recognized names in entertainment — a comedian, television host, author, and media mogul with a global audience. For the 2025 holiday season, AHM developed and launched the Bad Elf campaign: a playful, AI-powered content series across X and Instagram Threads that introduced a Pixar-style elf character built around Steve's iconic humor, expressions, and storytelling style.
SERVICES
THE CHALLENGE
Despite massive offline recognition, Steve Harvey's digital ecosystem needed fresh, high-frequency content that matched the scale of his brand without requiring a full animation budget or production crew. The holiday season demanded something shareable, serialized, and unmistakably Steve.
OUR APPROACH
We created the Bad Elf — a Pixar-style 3D Christmas elf modeled after Steve's signature look and comedic timing. Each scene followed a clear storytelling arc: setup, mischief, comedic payoff. AI-powered image creation and motion tools allowed us to produce 20+ original scenes with cinematic consistency, then animate them into short video clips optimized for X and Instagram Threads. The rollout was sequential — building daily anticipation from early December through Christmas week.
THE RESULTS
20+
Original scenes produced
2
Platforms — X & Instagram Threads
Daily
Sequential content drops through Christmas week
AI
Pixar-grade visuals without a full animation budget
CAMPAIGN SCENES
AHM fused creativity, humor, and AI innovation to build a campaign that felt fresh, entertaining, and culturally relevant.
— Steve Harvey Media Team
SCOPE OF WORK
We deployed AI-powered image creation, motion tools, holiday sound design, and social strategy — producing a full serialized content series with cinematic consistency across X and Instagram Threads.
NEXT PROJECT