OVERVIEW
In partnership with Steve Harvey, Ayanna Henderson Marketing launched Wake Up Like a Boss™ — a 30-day motivational content series designed to inspire millions to start their mornings with discipline, purpose, and confidence. The campaign combined AI-powered visuals, high-converting motivational scripting, two fully designed graphic sets per day, and a social media rollout strategy across IG Threads and X, with branded CTAs leading back to SteveHarvey.com.
SERVICES
THE CHALLENGE
Steve Harvey's audience is deeply engaged with his motivational philosophy, but the goal was to create premium, repeatable daily content, transform passive followers into active participants, and expand the Steve Harvey motivational universe in a modern, AI-ready way. The mandate: build something people want to wake up to.
OUR APPROACH
Our creative direction anchored around two content formats per day — both optimized for social and digital product sales. Set 1 featured Steve Harvey portrait imagery with gold and black branded typography and large Day 1–30 markers. Set 2 used AI-generated cinematic backgrounds paired with Steve Harvey life philosophy quotes designed for maximum shareability. Quotes were pulled directly from Steve's motivational videos for authenticity, then processed through a custom AI image workflow maintaining editorial polish at rapid daily delivery speed.
THE RESULTS
60
Motivational graphics produced (two sets, Days 1–30)
30
Days of sequential daily content drops
2
Platforms — X & Instagram Threads
360°
Content system: graphics, captions, calendar, and blog
CAMPAIGN SCENES
Wake Up Like a Boss™ established a powerful, repeatable format that Steve Harvey can continue throughout 2026 — positioning his voice at the forefront of motivational culture on the two platforms where inspiration spreads fastest.
— Ayanna Henderson Marketing
SCOPE OF WORK
AI-powered image production, motivational copywriting and scripting, social media rollout strategy, platform-specific caption writing (X and Threads), daily export and posting workflow, subscriber-only content versions, and branded CTA integration linking to SteveHarvey.com.
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