ABOUT
AYANNA
HENDERSON
Marketing executive. Chief Monetization Strategist. Producer. Professor. Entrepreneur. Certified Paralegal.
FOUNDER
Ayanna Henderson, MBA
Strategic Brand & Growth Consultant | Entrepreneur | Producer | Professor | Certified Paralegal | AI & Creative Technology Innovator
Ayanna Henderson, MBA is a strategic brand and growth consultant, entrepreneur, producer, professor, certified paralegal, and AI-forward creative leader with more than 20 years of experience across entertainment, celebrity and consumer brands, beauty, retail, e-commerce, media, education, emerging markets, and technology.
Her career has been built at the intersection of strategy, storytelling, culture, commerce, creativity, and execution. From helping scale one of entertainment's most recognizable personal brands to more than 70 million followers, to developing campaigns for Alicia Keys' Keys Soulcare at e.l.f. Beauty, to building her own portfolio of companies and experimenting with the future of AI-powered entertainment, Henderson has developed a career that moves fluidly between the corporate world, entrepreneurship, academia, and creative innovation.
Her professional foundations include Priority Records, Capitol Records, Sony Pictures Entertainment, SAG-AFTRA, and Mattel. At Sony Pictures, Henderson worked in Business & Legal Affairs supporting major entertainment properties, including Spider-Man, Men in Black, and the James Bond franchise.
One of the defining chapters of Henderson's career is her approximately eight-year engagement with Steve Harvey Global, where she served as Social Media Manager and Content Producer from 2018 through March 2026. Henderson architected and executed the multi-platform growth strategy that expanded Steve Harvey's combined digital audience from approximately 15 million to more than 70 million followers — representing approximately 4.6x growth in his combined social footprint.
Henderson is the Founder and Principal of Ayanna Henderson Marketing (AHM), a full-service marketing, strategy, content production, and PR consultancy. She is also the Founder of Higher Ground, My Genius Assistant, Ayanna Beauty, Too Los Angeles, and AYANNA, an original AI-forward artist and creative IP project.
Henderson has served as Adjunct Professor of Business and Marketing at a college in Southern California since 2015 and expanded her academic work in 2026 as Faculty Lead and Adjunct Professor of Graphic Design at a university in the Midwest. She holds a Master of Business Administration from the University of Phoenix, a B.A. in Psychology from California State University, Long Beach, and a Paralegal Certificate.
EDUCATION
MBA, University of Phoenix
B.A.
Psychology, Cal State Long Beach
CERTIFICATION
Certified Paralegal
TEACHING
Southern California · Midwest
EXPERIENCE
20+ Years
Disclaimer: Ayanna Henderson is a Certified Paralegal. She is not an attorney and does not provide legal advice. Nothing on this site constitutes legal advice or creates an attorney-client relationship. For legal matters, please consult a licensed attorney.
PHILOSOPHY
Strategy without execution is just theory. Execution without strategy is just noise.
01
Strategy First
Every campaign, every piece of content, every decision begins with a clear strategic foundation — audience, objective, and measurable outcome.
02
Culture-Led Creative
The best marketing doesn't interrupt culture — it participates in it. We build work that belongs in the conversation.
03
Execution at Scale
Ideas are only as valuable as their execution. We build systems, workflows, and teams that deliver consistently at scale.
04
Monetization Mindset
Attention is an asset. Every audience, every platform, every piece of content should have a clear path to business value.
EXECUTIVE POSITIONING
CHIEF MONETIZATION STRATEGIST
Monetization has been embedded throughout Ayanna Henderson's career — even when it wasn't called monetization.
From building massive digital audiences and entertainment ecosystems to e-commerce, consumer products, creator strategy, production, partnerships, technology, intellectual property and entrepreneurship, her work has consistently focused on the intersection between attention, audience and business value.
Today, that discipline is formally integrated into Ayanna Henderson Marketing.
CAPABILITIES
Brand Strategy
Social Media Management
Content Production
Monetization Strategy
AI & Technology
Influencer Marketing
Event Production
PR & Media
E-Commerce
Fractional CMO