Healthcare & Nonprofits—2024—Los Angeles, CA
ASSOCIATION OF BLACK CARDIOLOGISTS
15th Annual Spirit of the Heart Awards Dinner — Official Media & Production Partner
OVERVIEW
Ayanna Henderson Marketing served as the official media and production partner for the Association of Black Cardiologists' 15th Annual Spirit of the Heart Awards Dinner — a black-tie gala held at the Intercontinental Hotel in Downtown Los Angeles. The evening honored leaders in cardiovascular health, advocacy, and community impact, and AHM was entrusted with capturing and elevating every moment with a full suite of professional video and creative services.
SERVICES
THE CHALLENGE
The Spirit of the Heart Awards Dinner is ABC's signature event — a high-profile, black-tie gala bringing together healthcare professionals, policymakers, and advocates committed to health equity for underserved communities. The production partner needed to deliver broadcast-quality video coverage, compelling pre-event graphics, and polished post-production assets that honored the gravity of the evening while preserving every honoree's story with care and precision.
OUR APPROACH
AHM approached the engagement as both a production team and a storytelling partner. Pre-production work included graphic design and editorial preparation to ensure every visual element was aligned with the event's prestige. During the event, our team provided full videography and live event coverage — capturing keynote moments, honoree recognition, and the energy of the room in real time. Post-event, we delivered comprehensive editing and graphic design for social media distribution, marketing use, and archival purposes — extending the life of the evening well beyond the night itself.
THE RESULTS
Full
End-to-end production: pre-production, live coverage, and post-event editing
3
Service phases delivered: pre-production, live event, and post-production
Black-tie
Gala-level production quality at the Intercontinental Hotel, Downtown Los Angeles
Multi-use
Assets delivered for social media, marketing, and institutional archival use
Ayanna Henderson Marketing was thrilled to help capture the heart of this year's Spirit of the Heart Awards. Our team worked closely with ABC to ensure every honoree's story was told with care, clarity, and creativity.
— Ayanna Henderson, Founder & Creative Director
SCOPE OF WORK
Pre-production editing and graphic design, videography and live event coverage, post-event production editing and graphic design, social media asset delivery, and institutional archival production.
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