Ayanna Henderson Announces New Chapter Following Nearly Eight Years Supporting Steve Harvey's Digital Presence
Marketer, producer and educator brings entertainment experience, brand storytelling and AI capabilities to new partnerships with celebrities, brands, networks and growing businesses.
Ayanna Henderson, MBA, founder of Ayanna Henderson Marketing (AHM), is announcing her next professional chapter following the conclusion of her contract supporting Steve Harvey's personal social media presence on February 19, 2026. After nearly eight years of work, Henderson is bringing that experience to new client partnerships while expanding her business, creative and technology ventures.
During her tenure, Henderson led Harvey's personal social media efforts, developing copy, capturing original content and collaborating with teams across his entertainment business. Her work helped connect the public personality audiences knew from television with the humor, wisdom, motivation and spontaneous moments that made his digital presence personal.
"Working with Steve was my dream job. I learned so much from him, the team and the partners we worked alongside. I was given the freedom to test content, explore new platforms and try different ways of connecting with audiences. That trust helped me grow as a strategist, a storyteller and a producer, and I will always be grateful for it."
— Ayanna Henderson, MBA, Founder, Ayanna Henderson Marketing
The experience required more than maintaining a publishing calendar. Henderson worked at the intersection of talent, production, audience behavior and brand voice — recognizing moments worth capturing, shaping content for different platforms and carrying conversations beyond a single post. Her work included collaboration with teams connected to Family Feud, Harvey's daytime talk show and subsequent digital programming.
For Henderson, some of the most valuable lessons came from working close to the talent: knowing when to capture an unscripted moment, how to write in a recognizable voice and how to balance experimentation with the responsibility of representing a prominent public figure.
"That experience taught me to see the opportunity inside a moment. A conversation, a backstage interaction or a simple phone recording can become something meaningful when you understand the person, the audience and the purpose. The goal is to build a connection people want to return to."
— Ayanna Henderson, MBA
Through AHM, Henderson is pursuing new engagements with celebrities, talent teams, entertainment companies, networks, consumer brands, founders and small businesses. Services include digital strategy, brand positioning, social media and channel management, copywriting, content capture, video production and editing, campaign development, website development, community engagement and AI-supported workflows.
The agency can support an ongoing digital presence, produce a defined campaign or help a business build its brand and customer journey from the ground up.
Since the contract concluded, Henderson has continued developing a portfolio that demonstrates how those capabilities translate into businesses, services and original creative work.
Current Ventures
Higher Ground
HigherGroundHQ.comA division of AHM, Higher Ground brings business strategy, branding, marketing, technology and AI support to entrepreneurs in the cannabis economy. Operating under the promise "Build Higher," it helps founders strengthen their positioning, customer experience and business systems.
Higher Ground Intelligence
HigherGroundHQ.com/en/intelligenceAn emerging information platform available in beta, Higher Ground Intelligence extends that work through organized regulatory and business resources designed to help users research a complex, evolving industry. Higher Ground is a non-plant-touching platform; its resources are informational and do not constitute legal or financial advice.
My Genius Assistant
MyGeniusAssistant.comHenderson's virtual-assistance and concierge business helps founders, professionals and growing businesses identify what to delegate and establish reliable support. Its continued development includes service packages, delegation resources, client intake systems and AI-supported workflows.
AYANNA — Music, AI and Creative Production
AyannaHendersonMarketing.com/work/ayannaHenderson's music and creative project provides a working environment for exploring AI-assisted music, visual storytelling, production and release marketing. The project and its development are featured within AHM's portfolio.
Her broader entrepreneurial body of work also includes AyannaBeauty.com and TooLosAngeles.com, reflecting experience in product development, brand building, commerce and consumer marketing. Together, these ventures demonstrate Henderson's ability to move from concept and positioning through design, content, technology and launch.
"A celebrity, a network and a small business have different resources, but each needs a clear story and a reason for people to pay attention. My job is to understand what makes them valuable, turn that into content and experiences people connect with, and build a path from that attention to a business goal."
— Ayanna Henderson, MBA
Case studies, portfolio projects and a broader body of work are available at AyannaHendersonMarketing.com, giving prospective clients a closer look at Henderson's approach to entertainment marketing, brand development, original content, production, websites and AI-supported business systems. Her experience includes work involving Steve Harvey, Keys Soulcare, Caffeine, UCLA organizations and independently developed ventures.
Henderson is available for ongoing marketing engagements, campaign strategy, content and production projects, brand and website development, AI consulting and collaborative partnerships. Prospective clients can review her work and submit inquiries through the AHM website.
About Ayanna Henderson Marketing
Ayanna Henderson Marketing is a strategy, marketing and production company founded by Ayanna Henderson, MBA, a marketer, producer, entrepreneur and adjunct professor. AHM helps personalities, brands and businesses develop their positioning, strengthen their digital presence and execute through content, campaigns, websites, production and AI-supported systems.
###
FEATURED ENGAGEMENT
Steve Harvey — Eight Years of Social Media Strategy, Content Production and Brand Voice
Eight years of social media strategy, content production and brand voice work — explore the full case study.
View the Steve Harvey Featured Engagement →8
Years of engagement
403K
Views on a single conversation post
4
Campaign case studies