OVERVIEW
An AI music video for "Jolene" became the starting point for AYANNA, also known as AI-AYANNA: a human-directed artist project connecting songwriting with music production, cinematic imagery, live-action collaboration and release marketing.
Created by Ayanna Henderson, MBA, the project brings AHM's creative and production capabilities into one body of work. Ayanna develops the story, writes music and lyrics, directs recording creation with SUNO, shapes the visual identity and carries the releases into distribution and promotion.
SERVICES
THE CREATIVE CHALLENGE
The challenge was to build an artist people could recognize across songs, images and platforms. Each release needed its own emotional identity while belonging to a larger creative world.
AHM approached AYANNA as an artist-development and production project. The work connected the music with character, wardrobe, artwork, video concepts and audience-facing copy. Human creative direction supplied the continuity as AI tools expanded the ways those ideas could take shape.
WHAT THE PROJECT DEMONSTRATES
AYANNA shows how AHM connects an idea with finished creative work and public release. The project spans recorded music, a consistent artist identity, AI-generated visuals, live-action collaboration and promotional execution. Its documented results add evidence of audience response to the creative portfolio.
The same capabilities can support artists, entertainment projects and brands that need a clear creative direction and the production work to bring it to an audience.
THE WORKFLOW: WRITING THROUGH RELEASE
01
Write the music and define the story.
Ayanna develops song concepts, lyrics, narrative themes and the intended emotional direction. Her Southern roots and Compton upbringing inform a creative vocabulary spanning country storytelling, R&B, rap, pop and sacred music.
02
Produce and create recordings with SUNO.
Ayanna uses SUNO for AI-assisted music production and recording creation. She directs the sound, evaluates recorded options, selects the strongest interpretations and guides revisions. The process supports her creative decisions, with authorship and source-material credits specific to each track.
03
Develop the visual identity.
Artist portraits, artwork, moodboards and video treatments translate the music into a recognizable visual world. Couture styling, glass, reflection and dramatic portraiture connect the Glass Heart Couture material, while individual songs introduce their own settings and characters.
04
Produce the video and campaign assets.
AI visual exploration and live-action collaboration support different parts of the project. Editing, promotional imagery and social content extend the selected direction into material audiences can watch and share.
05
Package and release the work.
Artwork, credits, release copy and listening destinations support distribution. Project reporting includes DistroKid and Roc Nation Distribution. Ayanna reports ASCAP registration of released musical works.
06
Promote and document response.
Artist biographies, an electronic press kit, a press release and social storytelling introduce the work. Platform screenshots preserve audience response and help identify which songs and formats warrant further development.
"JOLENE": THE CENTRAL PRODUCTION STORY
From AI concept to live-action production.
The first AI "Jolene" video gave the emerging project a visual form. It established a connection between the song, its character and a cinematic setting, opening the way to a broader artist identity.
The concept later expanded into a live-action collaboration with director and producer Tre' Major. Ayanna and the production team developed its expression through performance, styling and cinematography. Eric contributed cinematography, Camille Cole assisted with wardrobe, and Virgie Rodrigues supported the production as production assistant.
The campaign extended into promotional artwork, release messaging, social content, an EPK and publicity. A published "Jolene" press release also introduced "Savannah" and connected the music with Ayanna's creative background.
WATCH THE WORK
BEHIND THE SCENES
A look inside the creative process — from concept to camera to final cut.
WATCH ON YOUTUBE →AI VERSION 1
The first AI-generated visual interpretation of the AYANNA sound and identity.
WATCH ON YOUTUBE →AI EXPERIMENT DISCLAIMER
Character consistency may vary throughout this video. These variations are intentionally documented as part of an ongoing creative experiment and larger case study following the development of AYANNA ("AI-YANNA"). The project explores the evolving AI tools, workflows, capabilities, and limitations used in the professional development, production, marketing, and visual storytelling of an AI-powered artist.
A CATALOG WITH DISTINCT CREATIVE CHAPTERS
01
Glass Heart Couture
Establishes the fashion-driven core of AYANNA's identity. Its music and imagery explore glamour, ambition, emotional exposure and self-definition.
LISTEN →02
There's a Light Beyond the River: Negro Spirituals & Black Sacred Music Preservation Project
Brings faith, remembrance and Black sacred music into the body of work.
LISTEN →03
Glass Heart Couture: Christmas
Extends the artist identity into a seasonal collection with its own imagery and promotional direction.
LISTEN →Selected songs and campaigns include "Jolene, Don't Take What's Mine," "Savannah," "So Be It," "Holy Hollywood," "Don't Let Me Down," "Flowers I Should've Gave You," "The Gambler," "Miss Christmas," "Backseat Confessions" and "I'm Going Home." Each offers another way into the catalog.
FEATURED SONGS
Stream AYANNA across all major platforms. Each release is available now.
SELECTED RESULTS
| EVIDENCE | DOCUMENTED RESULT |
|---|---|
| Facebook Music Insights | 93,464 music views and 4,329 posts |
| "So Be It" in Music Insights | 32K music views |
| YouTube selected reporting scope | 138,064 views and 621.1 watch hours |
| Two "So Be It" Shorts | 28,066 and 20,659 views |
| "Jolene, Don't Take What's Mine" | 5,278 streams |
These are separate measures with different reporting periods. YouTube account reporting includes broader creator content. Post counts do not establish unique creators, and the results do not establish social-to-stream conversion. Original screenshots support the full case study.
Human directed. AI enhanced. Built to release.
— AYANNA — Ayanna Henderson Marketing
MEDIA FEATURE
Black Enterprise
December 11, 2019
By Marie Cyprien
FEATURED IN BLACK ENTERPRISE
Meet The Entrepreneur Formulating Cruelty-Free Beauty Products
Ayanna Beauty's founder story received national business media coverage in Black Enterprise. The 2019 feature explored Ayanna Henderson's approach to skincare and haircare, connecting science, ingredients, and cruelty-free product development.
Read the Feature →WHAT AHM DELIVERED
| DISCIPLINE | PROJECT WORK |
|---|---|
| Artist development | Positioning, artist identity, creative themes and messaging |
| Songwriting and music | Song concepts, lyrics, production direction and recording creation with SUNO |
| Visual development | Artist imagery, release artwork, moodboards and promotional graphics |
| Video production | AI video exploration, live-action collaboration, editing and campaign content |
| Release execution | Release packaging, distribution workflow and catalog administration |
| Publishing administration | ASCAP registration of released works, as reported by Ayanna |
| Publicity and marketing | Biographies, EPK, published press release, social copy and outreach preparation |
| Measurement | Platform reporting, song-level analysis and an original screenshot archive |
START A CREATIVE PROJECT
Bring AHM a song, an artist concept
or a story you want to develop.
We can help shape the direction, produce the supporting content and build a coordinated release campaign.
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