CASE STUDY — UCLA RALPH J. BUNCHE CENTER
Turning Important
Conversations Into
Digital Stories.
2024 State of Black California Conference
CLIENT
UCLA Ralph J. Bunche Center for African American Studies
PROJECT
2024 State of Black California Conference
SERVICES
THE PROJECT
More than editing video.
The UCLA Ralph J. Bunche Center for African American Studies convenes scholars, community leaders, policymakers, advocates and other voices around issues affecting Black communities.
For the 2024 State of Black California Conference, Ayanna Henderson Marketing supported the Bunche Center with a combination of post-production, content development and social media strategy — helping transform important conversations and event footage into digital content designed to extend the life and reach of the conference.
The assignment was bigger than simply editing video. The goal was to take substantive, long-form conversations and package them for today's digital environment — while maintaining the credibility, context and institutional voice of the Bunche Center.
THE CHALLENGE
Conferences generate enormous intellectual property.
Panels, interviews, speeches and discussions may happen during a single event, but the ideas shared can remain relevant long after attendees leave the room.
The opportunity was to turn conference content into a digital storytelling ecosystem that could continue educating audiences beyond the event itself.
THE AHM APPROACH
Strategy, storytelling, production, distribution.
Instead of treating post-production as the final step, AHM viewed the footage as a library of intellectual and storytelling assets.
AHM evaluated the material through a digital-first lens, identifying opportunities to transform conference programming into accessible content for broader audiences — considering how individual moments, speakers and conversations could stand independently while remaining connected to the larger State of Black California narrative.
AHM developed social media thinking around the conference content so the conversation did not have to end when the event concluded. Rather than viewing social media simply as promotion, the strategy positioned digital platforms as an extension of the Center's educational and community-facing work.
CORE PHILOSOPHY
"One production should create more than one piece of content."
Long-form event footage can become a larger content library — supporting video storytelling, social content, promotional assets, educational material and future institutional communications.
FROM EVENT TO CONTENT ENGINE
Beyond event → video.
That approach helps organizations extract significantly more value from the time, expertise and resources invested in producing an event.
A FULL-SERVICE CAPABILITY
One partner across the entire content lifecycle.
Whether AHM is brought in to support an entire production or receives existing footage that needs to be transformed into finished content, the objective remains the same: make the content work harder.
THE TAKEAWAY
Great events create moments. Great content strategy makes those moments travel.
AHM's work with the UCLA Ralph J. Bunche Center for African American Studies demonstrates how production, post-production and social strategy can work together to transform event programming into a larger digital storytelling platform.
READY TO MAKE YOUR CONTENT WORK HARDER?