EDUCATION · BUSINESS TRAINING
From Local Visibility
to Lasting Relationships.
Two hands-on business workshops that turned marketing and membership ideas into practical action plans.
IN PARTNERSHIP WITH
Santa Monica College×Santa Monica Chamber of CommerceOVERVIEW
Ayanna Henderson Marketing developed and led two practical business workshops in partnership with Santa Monica College and the Santa Monica Chamber of Commerce — equipping local entrepreneurs with marketing and membership strategies they could act on immediately.
Ayanna Henderson served as curriculum developer, workshop strategist, and lead instructor — connecting practical business education with the real needs of local entrepreneurs through a structured, hands-on learning format.
SERVICES DELIVERED
- Curriculum Development
- Workshop Strategy & Design
- Live Instruction
- Interactive Workbook Creation
- Business Education Programming
- Participant Action Planning
THE CHALLENGE
Small business owners need clear ways to attract local customers, create consistent experiences across in-person and digital channels, and build offers that encourage customers to return. Most have the ambition — but lack a structured framework to turn ideas into a repeatable plan.
THE WORK
WORKSHOP 01
Local Marketing: From Sidewalk to Social
A hands-on workshop designed to help local business owners build a complete marketing foundation — from their physical storefront to their digital presence — and leave with a 30-day plan they can execute immediately.
- Storefront visibility and first impressions
- Defining your ideal customer
- Brand messaging and voice consistency
- Social media strategy for local businesses
- Mapping the customer journey
- Building a 30-day marketing action plan
WORKSHOP 02
Expanding Business Through Membership
A practical workshop on building recurring revenue and customer loyalty through a structured membership model — covering how to design tiers, choose the right platforms, and launch with a clear go-to-market plan.
- Building a membership model for your business
- Structuring Bronze / Silver / Gold pricing tiers
- Choosing the right platforms and tools to launch
- Creating a 30-day go-to-market plan
- Recurring revenue strategy and customer retention
- Positioning membership as a loyalty system
WORKSHOP MATERIALS
PRESENTED BY
Ayanna Henderson
Marketing Strategist · Adjunct Professor · Santa Monica College
Ayanna Henderson brings over a decade of marketing strategy experience to the classroom — translating enterprise-level frameworks into practical tools that local business owners can implement without a large team or budget.
RECURRING REVENUE. LOYAL CUSTOMERS. SCALABLE GROWTH.
smc.edu/schedule ↗THE WORKBOOK
Strategic Growth Blueprint
The Strategic Growth Blueprint is an interactive workbook developed for the Local Marketing workshop. Its four exercises guide business owners through identifying revenue sources and ideal customers, refining their value proposition, mapping the full customer journey, and writing a concrete four-week action plan — leaving the workshop with a document they can put to work immediately.
WATCH THE WORKSHOP
See the curriculum in action.
WATCH ON YOUTUBE →
THE OUTCOME
2
Workshop curricula developed and delivered
4
Interactive workbook exercises per participant
30
Day action plan each participant left with
∞
Replicable framework for future programs
The work delivered: two complete workshop curricula, live instruction, interactive exercises, and a participant workbook that gave every attendee a structured action plan to take home. The format is designed to be repeatable — scalable to future cohorts, partner organizations, and new workshop topics.
"The best marketing education meets people where they are — and gives them something they can use before they leave the room."
AYANNA HENDERSON · AHM
BRING THIS TO YOUR COMMUNITY
Bring Practical Business Education to Your Community
AHM develops and leads custom workshops for colleges, chambers of commerce, business organizations, and entrepreneurial programs. Every curriculum is built around the specific needs of your audience — practical, structured, and immediately actionable.
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