Client: Steve Harvey

Agency: Ayanna Henderson Marketing

Produced by Ayanna Henderson Marketing
AI-Powered Creative • Social Strategy 

Platforms: X & Instagram Threads 

AI-Powered Content. Motivational Storytelling, high-engagement content created exclusively for X and Instagram Threads.

01. Campaign Overview — Turning Motivation Into a Daily Ritual

In partnership with Steve Harvey, Ayanna Henderson Marketing launched Wake Up Like a Boss, a 30-day motivational content series designed to inspire millions to start their mornings with discipline, purpose, and confidence.

The campaign combined:

AI-powered visuals
High-converting motivational scripting
Two fully designed graphic sets per day
Social media rollout strategy (IG Threads / X )
branded CTA leading back to SteveHarvey.com

This campaign was built to scale, with an intentional structure that allowed for:

• Daily content distribution
  

• Rapid visual production using customized AI pipelines

• Strong brand consistency across platforms

02. The Challenge — Expand Steve Harvey’s Motivational Brand

Steve Harvey’s audience is deeply engaged with his motivational philosophy, but the goal was to:

• Create premium, repeatable daily content

• Transform passive followers into active participants
  

• Expand the Steve Harvey motivational universe in a modern, AI-ready way

Our mandate from the client:

“Build something people want to wake up to.”

We did exactly that.

03. The Creative Strategy — AI Meets Authentic Motivation

Our creative direction anchored around two content formats per day — both optimized for social and digital product sales.

SET 1 — Steve Harvey Image + Day Number

A clean, bold visual identity featuring:

• Steve Harvey portrait

• Gold and black branded typography

• Large “Day 1–30” markers

• Footer: SteveHarvey.com

• Meant to feel like a “morning show meets top-tier coaching program”

SET 2 — Motivational Quote With Atmospheric Backgrounds

A more inspirational, lifestyle-forward aesthetic:

• AI-generated cinematic backgrounds

• Steve Harvey life philosophy as a short quote

• Designed for shareability

Both sets functioned as:

• Daily posts

• Digital product assets
  

• Story 
  

04. Production Pipeline — Built for Speed + Precision

This was a hybrid production approach combining:

SRT Pulling & Script Extraction

Quotes were pulled directly from Steve Harvey’s motivational videos, ensuring authenticity.

AI Image Workflows

The entire campaign was produced using an AI-augmented workflow that maintained editorial polish while allowing rapid daily delivery.

Process:

1. Quote Development

   • Inspired by Steve’s motivational tone

   • Short, memorable, social-first phrasing

2. AI Image Creation

   • Portrait enhancements

   • Texture-rich or cinematic backgrounds

   • Consistent color palette + lighting

3. Template System

   • Ensured identical typography and layout across 30 days

    

4. Daily Export & Posting Workflow

   • Optimized specifically for X post formatting

   • Threads-friendly versions for vertical

All, including steveharvey.com branding.

05. Deliverables — What AHM Produced

✔ 60 Motivational Graphics (Two full sets for Days 1–30)

✔ Caption files + tweet threads

✔ Social rollout calendar

✔ Subscriber-only content versions

✔ Blog-style captions for long-form storytelling

This was a 360° content system, not just a graphic series.

06. Social Media Strategy & Rollout

We built a platform-specific strategy across:

X (Twitter)

• Daily morning posts

• Short, punchy motivational captions

• High repost and save rate

• Used to build momentum leading into 2026

Instagram Threads

• Clean, aesthetic-forward feed posts

• Designed to feel like a personal morning note from Steve

• Strong alignment with Threads' conversational, motivational culture

This two-platform approach positioned Steve Harvey as a daily voice of motivation during the holiday season and the transition into the new year.

Every asset linked back to:

👉 SteveHarvey.com
👉 Merch & digital product sales

07. Impact — A System Designed to Scale

Results included:

• Daily engagement spikes

• Strong share rates due to inspirational tone

• Increased website traffic for SteveHarvey.com

• Growth of subscriber-only content on X
  

The series also created a blueprint for future Steve Harvey motivational campaigns — repeatable, scalable, evergreen.

08. Behind the Scenes — Ayanna Henderson Marketing Approach

At AHM, we don’t just create content — we build systems.

This campaign represents our signature methodology:

Brand Aligned

Everything matched Steve Harvey’s voice, aesthetic, and messaging.

AI-Augmented

We used AI to accelerate production without sacrificing quality.

Platform-Optimized

Each asset was created differently for IG, FB, X, TikTok, and Pinterest.

Data-Aware

This campaign supports ongoing revenue, growth, and subscriber conversion.

Built for Longevity

This is evergreen content that can be repurposed yearly.

09. Closing Statement — Why This Campaign Works

“Wake Up Like a Boss™” established a powerful, repeatable format that Steve Harvey can continue throughout 2026. It positioned his voice at the forefront of motivational culture on the two platforms where inspiration spreads fastest — X and Threads.

And Ayanna Henderson Marketing built every part of it —
from concept... to scripting... to AI imagery... to final distribution.

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