Client
Steve Harvey
Campaign: Flip Your Fit – H by Steve Harvey (Silk Tie Collection)
Platforms: Instagram, Facebook, TikTok, X (Twitter), YouTube
Agency: Ayanna Henderson Marketing
Produced by Ayanna Henderson Marketing
AI-Powered Creative • Social Strategy • E-Commerce Optimization
01 — Introduction
H by Steve Harvey is more than a tie line — it’s the visual language of a 40-year career. For this campaign, our goal was to modernize that legacy using AI-powered visuals, fresh editorial style, and a conversion-driven social media strategy.
Ayanna Henderson Marketing developed the creative direction, content, copy, scheduling, analytics, and e-commerce messaging that repositioned the tie collection for today’s digital consumer.
02 — Campaign Goals
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Reintroduce the tie line with a luxury-forward, editorial narrative
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Create brand consistency across social platforms
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Drive conversions through strategic promo periods
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Build a content engine capable of daily posting
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Establish a new visual identity for H by Steve Harvey
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03 — Brand Insight
Steve Harvey’s style is iconic — sharp, classic, and signature. Audiences trust his voice, humor, and motivational tone.
This campaign leveraged that identity as the brand’s foundation while evolving the aesthetic through cinematic AI visuals and motion graphics.
04 — Creative Strategy
Our creative approach centered on three pillars:
1. Modern Editorial Aesthetic
We produced luxury tie imagery, 3D renders, cinematic portraits, and lifestyle inspiration — all infused with Steve Harvey’s authentic persona.
2. Motivational + Humor Hybrid Captioning
Steve’s unique tone drove engagement. Each post blended:
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Confidence
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Humor
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Legacy wisdom
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Style authority
3. Multi-Platform Adaptability
Each asset was optimized for:
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Instagram Reels & Carousels
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TikTok
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Facebook Feed Photos
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X/Twitter threads
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Snap
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YouTube Shorts
05 — Content Production
We created an extensive asset library including:
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50+ AI editorial tie renders
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Holiday “Bad Elf Steve Harvey” series
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Motivational quote graphics
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9:16 videos
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Story sets
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Black Friday & Cyber Monday graphics
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Product pages + SEO
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Email marketing copy
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Social promo scripts
06 — Social Performance
The campaign contributed to one of Steve Harvey’s top social months of the year.
Highlights include:
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Surge in Facebook and YouTube growth
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Increased X/Twitter impressions through tie humor
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Improved Instagram saves & shares
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Stronger click-through to product pages
07 — E-Commerce Enhancements
AHM delivered a full product storytelling ecosystem:
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SEO-optimized product descriptions
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Homepage hero copy
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Collection landing page content
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Promotional banners
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Sale urgency language
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CTA optimization
08 — Campaign Impact
This campaign successfully modernized the H by Steve Harvey brand, established a content foundation for 2025, and built an evergreen creative library for ongoing sales.
The blend of AI visuals, luxury editing, and authentic Steve Harvey voice created a signature brand moment.
09 — Credits
Creative Direction: Ayanna Henderson
AI Visuals: AHM
Social Media: AHM
Video Editing: AHM
Copywriting: AHM
Analytics & Reporting: AHM
THE CHALLENGE
H by Steve Harvey is rooted in timeless style, confidence, and heritage. But as consumer behavior shifted toward short-form content, nostalgia-driven storytelling, and educational fashion content, the brand needed:
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A refreshed digital strategy
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A creative approach that reintroduced Steve Harvey’s iconic style to a younger, fashion-forward audience
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Campaign assets that felt premium, modern, and optimized for performance
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A promotional ecosystem capable of driving both awareness and direct sales
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A content production workflow that could scale quickly around ongoing brand moments
Ayanna Henderson Marketing was engaged to develop a multi-platform strategy that leaned into Steve Harvey’s unmistakable voice, his cultural authority in men’s style, and his decades-long influence.
OUR APPROACH
1. Creative Direction: "Flip Your Fit"
Our concept repositioned ties not simply as accessories, but as elevators of personal style.
One suit. Multiple looks. 100% silk. Minimal effort. Maximum presence.
The creative tone blended:
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Editorial sophistication
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Steve Harvey’s signature humor and confidence
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GQ-inspired AI photography and styling
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A modern content rhythm designed for platforms that reward high-frequency storytelling
2. AI-Powered Content Development
Ayanna Henderson Marketing incorporates AI as a creative enhancement tool, not a replacement for artistry. For this campaign, AI was used to:
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Generate visual style explorations (lighting mockups, color palette tests, background variations for promo assets)
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Improve turnaround time for multi-format graphics
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Develop caption frameworks in Steve Harvey’s authentic voice
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Support real-time optimization by analyzing engagement signals and predicting what types of clips would perform best
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Build template systems that allowed the brand to quickly generate new tie promos, color breakdowns, and holiday variants
AI amplified our creativity, accelerated production, and ensured the campaign maintained continuity across platforms.
3. Multi-Platform Content System
We designed a content ecosystem across:
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Editorial-style Reels (transition-based: swapping ties → "Flip Your Fit")
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Product carousels featuring tie names, colors, and style notes
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Long-form storytelling in Steve Harvey’s tone
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Nostalgia-driven content referencing his TV legacy
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Sales-driving posts with clean CTAs and product highlights
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Community conversation prompts
TikTok
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Short clips paired with high-energy visuals
X / Twitter
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High-impact one-liners in Steve Harvey’s voice
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Quick-fit tips
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Conversation-driven threads for engagement
KEY CREATIVE ELEMENTS
✔ Signature Visuals
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9:16 vertical Reels optimized for transitions
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1:1 square feed promos for Instagram + Facebook
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Platform-specific tie color grids
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Elevated lifestyle backgrounds generated via AI for consistency
✔ Voice of Steve Harvey
Authentic, confident, humorous, elevated.
“You don’t need 20 suits — you just need the right tie. Flip your fit and watch your whole day change.”
✔ Data-Driven Adjustments
After observing strong performance from nostalgic TV clips, we integrated Steve Harvey Show moments into the tie campaign to increase relevance and reach.
The result?
Significant increases in engagement, reach, and CTR.
RESULTS
(Insert real data as needed — below are structure-ready placeholders.)
Engagement Growth
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+164% increase in reach across platforms
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+77% increase in video watch time
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+52% increase in saves & shares on editorial-style content
Revenue Impact
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Increased product click-through rate from social
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Lift in tie collection sales week-over-week during campaign run
Brand Impact
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Successfully reintroduced H by Steve Harvey to a new, younger demographic
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Strengthened Steve Harvey’s style authority online
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Created a reusable content template system that supports ongoing brand drops
THE AYANNA HENDERSON MARKETING DIFFERENCE
We blend:
✨ High-end creative direction
✨ Authentic voice development
✨ AI-enhanced content production
✨ Data-backed social strategy
…to build culturally relevant brand moments that convert.
H by Steve Harvey is a perfect example of how legacy brands can evolve — without losing who they are.
