When audiences see Steve Harvey’s viral clips circulate across platforms, they see charisma, humor, and inspiration. What they don’t see is the strategic digital architecture powering a 30+ billion-impressions ecosystem behind the scenes.
That architecture is led by Ayanna Henderson, MBA.
Henderson served as Director of Digital Strategy for Steve Harvey Global from 2018-2026, overseeing multi-platform brand growth, broadcast-to-digital integration, and live event social execution across ABC, NBC, FOX, NFL properties, and Facebook Watch Originals.
But her story didn’t begin in a boardroom.
Raised in Compton, California, Henderson navigated early adversity, became a college mother, earned her MBA, and built a career that now operates at enterprise scale.
Her philosophy is simple:
“Attention without monetization is ego. Systems build sustainability.”
Under her leadership:
• A syndicated daytime brand transitioned into digital streaming dominance
• Facebook Watch programming reached 55+ million annual viewers
• Viral storytelling generated 100M+ organic reach moments
• Major live events saw 34M engagement activations
Henderson believes social media is no longer about posting — it’s about infrastructure.
“It’s distribution. It’s retention. It’s revenue alignment,” she says.
Now expanding her work through Ayanna Henderson Marketing, she consults on digital monetization architecture, live broadcast social strategy, and enterprise content systems.
Her closing mantra? Steve Harvey's famous words
“Hustle until you no longer need an introduction.”
