Santa Monica, CA — March 2026 — Ayanna Henderson Marketing, in collaboration with Santa Monica College and the Santa Monica Chamber of Commerce, announces the launch of a new educational initiative as part of the Santa Monica Business Center Workshop Series:
“Local Marketing: From Sidewalk to Social.”
A New Approach to Local Business Growth
The Santa Monica Business Center Workshop Series is a members-only monthly program designed to equip local entrepreneurs with practical tools in marketing, branding, AI, and business growth. Led by industry experts and thought leaders, the series reflects a shared commitment to strengthening the local business ecosystem.
This session, led by Ayanna Henderson, MBA, founder of Ayanna Henderson Marketing and marketing professor, focuses on one of the most overlooked challenges facing small businesses today:
Visibility.
“Most businesses don’t have a marketing problem — they have a visibility problem,” says Henderson. “If your storefront isn’t converting foot traffic and your social media isn’t bringing in customers, then your marketing isn’t working as a system. This workshop is designed to fix that — immediately.”
From Foot Traffic to Digital Conversions
“Local Marketing: From Sidewalk to Social” bridges the gap between physical presence and digital performance, helping business owners turn everyday interactions into measurable growth.
Participants will walk away with:
✔️ A clear strategy to convert walk-ins into repeat customers
✔️ Techniques to transform storefronts into marketing assets
✔️ A simplified approach to using social media for real revenue
✔️ A customized 30-day marketing action plan
This is not a theory-based seminar — it is a working session designed for immediate implementation.
Designed for Action — Not Guesswork
With limited capacity of 25 business owners, the workshop ensures an intimate, high-impact experience where attendees can engage directly, ask questions, and leave with a structured plan tailored to their business.
The event is free for both members and non-members, reinforcing the Chamber’s mission to support business growth across the Santa Monica community.
About Ayanna Henderson Marketing
Ayanna Henderson Marketing is a full-service strategic marketing and production agency specializing in digital growth systems, AI-powered marketing, and content-driven revenue strategies. The agency partners with businesses, organizations, and media brands to build scalable marketing infrastructures that drive measurable results.