When Alexa Gutierrez Reyna joined my virtual call from Argentina, it was more than a catch-up — it was a full-circle moment that encapsulated why I teach, mentor, and stay committed to helping emerging creatives navigate their careers.

We laughed through technical glitches and shared life updates: Alexa has graduated from UC Berkeley with a degree in Film & Media, secured internships abroad, and is headed to Loyola Marymount for a Master’s in Entertainment Leadership. Her story is nothing short of inspiring — but also a testament to preparation meeting opportunity.

During our chat, Alexa asked a powerful question:
"What did you do after undergrad to stand out in the workforce, and what advice would you give now?"

Here’s a condensed version of what I shared:

🌱 1. Be ready to pivot

My own career has been full of unexpected turns. What you plan often isn’t how things unfold, so be willing to adjust your path — sometimes sideways, sometimes even backward — but keep moving toward growth.

After finishing my MBA, I landed a temp job at Mattel, but I treated every assignment like an opportunity to contribute and learn. That mindset opened doors to business development, investor relations, production, and even pitching innovative ideas to executives.

🤝 2. Build genuine connections

Whether it’s grabbing coffee with a colleague, reaching out to alumni, or just chatting with someone in the office elevator — relationships matter.
Be curious about what people are working on, offer help, and find common ground. Ask thoughtful questions. People remember those who make their lives easier or bring fresh ideas to the table.

🛠️ 3. Use your tools — including AI

In today’s workforce, you must embrace the technology shaping your industry. Even creative roles now require proficiency in AI tools, analytics, and workflow automation. Use them as tools, not replacements for your creativity.

🌟 4. Find mentors and advocates

A mentor helps guide your long-term growth; an advocate champions you in rooms you’re not even in yet. Both are crucial — but don’t forget to also advocate for yourself by showcasing your skills and accomplishments.

💻 5. Build your personal brand

Your resume isn’t enough anymore. A strong portfolio website, a polished LinkedIn presence, and even thought leadership on platforms like Instagram or Medium can set you apart.

Seeing Alexa thriving — studying abroad, pitching projects, and already thinking strategically about the business side of media — fills me with pride. For students, alumni, and young professionals everywhere: stay open, keep learning, and remember… it’s not about the straightest path. It’s about how well you navigate the turns.

If you’d like help defining your next steps, you know where to find me.

✨ Congratulations again, Alexa. You’re just getting started.