If there’s one thing I teach my students and my clients, it’s this:
You don’t need a big budget to build big infrastructure. You need the right systems.
Before you hire a full marketing team.
Before you invest in expensive CRMs.
Before you outsource operations.
You need your foundation tight.
And Google offers some of the most powerful (and free) tools available to small businesses, consultants, startups, and scaling brands.
Here are the exact Google tools I recommend inside Ayanna Henderson Marketing when we’re building growth-ready infrastructure.
1. Google Business Profile
Your digital storefront.
When someone Googles your business name, this is what shows up on the right side of the screen.
Why It Matters:
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Shows up in Google Search + Maps
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Displays reviews (social proof!)
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Shows hours, services, website link
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Allows messaging and updates
If you are local (or even partially local), this is non-negotiable.
Pro Tip: Post weekly updates like mini social posts. Google rewards active listings.
2. Google Analytics
If you don’t know your numbers, you’re guessing.
Google Analytics tells you:
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Where your traffic comes from
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What pages people stay on
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What content converts
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Where people drop off
Inside Ayanna Henderson Marketing, we don’t make decisions without data.
Marketing without analytics is just vibes.
3. Google Search Console
This tool shows you:
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What keywords people use to find you
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How often you show up in search
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Click-through rates
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Website errors and indexing issues
If you care about SEO (and you should), this tool is gold.
This is how we refine blog strategy, landing pages, and long-term search positioning.
4. Google Workspace (Docs, Sheets, Drive)
This is your backend operations system.
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Contracts in Docs
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Budgets in Sheets
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Client folders in Drive
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Shared production workflows
If you’re running multiple brands (like I do), organization is everything.
We build:
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Content calendars
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Revenue dashboards
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Proposal templates
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Production trackers
All inside Google Sheets and Drive.
Free. Clean. Scalable.
5. Google Forms
Client intake. Event RSVPs. Surveys. Applications.
Instead of paying for expensive form software when you’re starting out, Google Forms works beautifully.
We’ve used this for:
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Brand questionnaires
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Creative surveys
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Workshop registrations
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Lead capture
It connects directly to Google Sheets. Automatic organization.
6. Google Meet
Built into Google Workspace.
For:
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Client consultations
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Virtual workshops
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Team check-ins
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Discovery calls
Professional. Simple. Integrated.
No extra platform required.
7. YouTube (Yes, It’s Google)
YouTube is the second largest search engine in the world.
Owned by Google.
If you’re building authority, this matters.
YouTube:
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Builds long-form credibility
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Improves search visibility
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Creates monetization opportunities
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Supports brand positioning
If you’re positioning yourself as a thought leader, consultant, educator, or expert — this should be part of your ecosystem.
Final Thoughts: Free Doesn’t Mean Basic
Here’s the truth:
Some seven-figure businesses are still running on Google Sheets.
It’s not about fancy.
It’s about functional.
Inside Ayanna Henderson Marketing, we build smart infrastructure first. Then we layer strategy, content, automation, and revenue systems on top.
If your backend is messy, your marketing will feel chaotic.
If your systems are clean, scaling gets easier.
Ready to Build Smarter Systems?
If you’re a founder, executive, or business owner who needs:
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Better digital infrastructure
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SEO strategy
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Analytics setup
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Operational systems
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Revenue-focused marketing strategy
Let’s build it correctly.
Because growth isn’t accidental.
It’s engineered.