Ayanna Signs On To Manage Keys Soulcare Lounge | Ulta Beauty Edition
100% virtual. 100% inspirational. Ayanna Henderson managed social media for the Keys Soulcare Lounge at Ulta Beauty — a live event featuring Alicia Keys, Tracee Ellis Ross, Jen Atkin, and more.
100% VIRTUAL. 100% INSPIRATIONAL.
Ayanna Henderson signed on to manage social media for KeysSoulcare.com. Ayanna managed a social team across 6 platforms, including Alicia Keys' Facebook Live and YouTube Live with community management. Live-tweeting from the KeysSoulcare handle — driving the audience to watch the live stream and tweet live.
The Soulcare Lounge was an amazing evening with:
- Alicia Keys
- Tracee Ellis Ross — CEO & Founder of PATTERN Beauty, Actress & Producer
- Jen Atkin — Founder of OUAI x Mane Addicts, Celebrity Hairstylist & Author
- Ty Alexander — Wellness Hype Girl, Author & DJ
- Darryl Dzapasi — Poet, Model & Self-care Guru
- Special guests
"LITERALLY TOO MANY SOULCARE AND SELF-LOVE GEMS TO COUNT." — Keys Soulcare
Managing a live social event of this scale — across six platforms simultaneously, with a lineup of this caliber — requires more than scheduling tools and a content calendar. It requires real-time decision-making, platform fluency, and the ability to capture and amplify moments as they happen.
The Keys Soulcare Lounge was a masterclass in what's possible when brand, talent, and community come together around a shared philosophy. Every post, every live comment, every tweet was an opportunity to extend the energy of the room to an audience that couldn't be there in person.
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Ayanna Henderson
Content creator and writer sharing insights and stories.