Ayanna Signs On To Manage Keys Soulcare Lounge | Ulta Beauty Edition

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Ayanna Signs On To Manage Keys Soulcare Lounge | Ulta Beauty Edition

100% virtual. 100% inspirational. Ayanna Henderson managed social media for the Keys Soulcare Lounge at Ulta Beauty — a live event featuring Alicia Keys, Tracee Ellis Ross, Jen Atkin, and more.

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Ayanna Henderson
••1 min read

100% VIRTUAL. 100% INSPIRATIONAL.

Ayanna Henderson signed on to manage social media for KeysSoulcare.com. Ayanna managed a social team across 6 platforms, including Alicia Keys' Facebook Live and YouTube Live with community management. Live-tweeting from the KeysSoulcare handle — driving the audience to watch the live stream and tweet live.

The Soulcare Lounge was an amazing evening with:

  • Alicia Keys
  • Tracee Ellis Ross — CEO & Founder of PATTERN Beauty, Actress & Producer
  • Jen Atkin — Founder of OUAI x Mane Addicts, Celebrity Hairstylist & Author
  • Ty Alexander — Wellness Hype Girl, Author & DJ
  • Darryl Dzapasi — Poet, Model & Self-care Guru
  • Special guests

"LITERALLY TOO MANY SOULCARE AND SELF-LOVE GEMS TO COUNT." — Keys Soulcare

Managing a live social event of this scale — across six platforms simultaneously, with a lineup of this caliber — requires more than scheduling tools and a content calendar. It requires real-time decision-making, platform fluency, and the ability to capture and amplify moments as they happen.

The Keys Soulcare Lounge was a masterclass in what's possible when brand, talent, and community come together around a shared philosophy. Every post, every live comment, every tweet was an opportunity to extend the energy of the room to an audience that couldn't be there in person.

Explore Topics

#Social Media#Keys Soulcare#Live Events#Beauty
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Ayanna Henderson

Content creator and writer sharing insights and stories.