Santa Monica, CA — March 2026 — Ayanna Henderson Marketing, in collaboration with Santa Monica College and the Santa Monica Chamber of Commerce, announces the launch of a new educational initiative as part of the Santa Monica Business Center Workshop Series: "Local Marketing: From Sidewalk to Social."

A New Approach to Local Business Growth

The Santa Monica Business Center Workshop Series is a members-only monthly program designed to equip local entrepreneurs with practical tools in marketing, branding, AI, and business growth. Led by industry experts and thought leaders, the series reflects a shared commitment to strengthening the local business ecosystem.

This session, led by Ayanna Henderson, MBA — founder of Ayanna Henderson Marketing and marketing professor — focuses on one of the most overlooked challenges facing small businesses today: Visibility.

"Most businesses don't have a marketing problem — they have a visibility problem. If your storefront isn't converting foot traffic and your social media isn't bringing in customers, then your marketing isn't working as a system. This workshop is designed to fix that — immediately." — Ayanna Henderson

From Foot Traffic to Digital Conversions

"Local Marketing: From Sidewalk to Social" bridges the gap between physical presence and digital performance, helping business owners turn everyday interactions into measurable growth. Participants walk away with:

• A clear strategy to convert walk-ins into repeat customers
• Techniques to transform storefronts into marketing assets
• A simplified approach to using social media for real revenue
• A customized 30-day marketing action plan

This is not a theory-based seminar — it is a working session designed for immediate implementation.

Designed for Action — Not Guesswork

With limited capacity of 25 business owners, the workshop ensures an intimate, high-impact experience where attendees can engage directly, ask questions, and leave with a structured plan tailored to their business. The event is free for both members and non-members, reinforcing the Chamber's mission to support business growth across the Santa Monica community.